Top Headlines
"After years of discussion and debate, the sport has at long last approved the use of goal-line technology at all levels of the game...." (more)
July 6, 2012 - from
Wired
"While many deep-pocketed companies leap at the chance to become sponsors, the large television audience they will reach at this summer's Games in London starting July 27 skews older than the teens and 20-somethings whom marketers usually seek out...." (more)
July 2, 2012 - from
WSJ
"TV remains the preferred choice for viewing the major sporting event, but online and mobile are catching up as key delivery channels..." (more)
July 2, 2012 - from
eMarketer
"When publishers identify the tribes within their audience, they're better able to direct targeted content to them...." (more)
July 2, 2012 - from
Streaming Media
"Professional football, America's most popular and profitable sport, is preparing to tackle a glaring weakness: Stadiums are increasingly empty...." (more)
July 2, 2012 - from
WSJ
"All of us can agree on one thing - audiovisual entertainment via television has the most impact in delivering a brand message. It's the backbone of a 200 billion dollar a year global value chain and has been around for over half a century...." (more)
July 1, 2012 - from
AppMarketTV
"Apart from these devices both being offered by tech giants not primarily known for selling hardware, the tablets themselves and strategic objectives behind them are very different...." (more)
June 29, 2012 - from
TDGResearch
"BC Sports Group chairman Mark Lazarus has admitted that while they "don't know the results yet....we don't necessarily expect that this [2012 London Olympics] will be profitable."..." (more)
June 27, 2012 - from
B&C
"When Amy asked him about the blending of applications and television, he stated flatly that 'TV was an app.'..." (more)
June 22, 2012 - from
TDGResearch
"Connected TV adoption is now accelerating across the globe, and the upside opportunities for Smart TV app development will follow this trend...." (more)
June 22, 2012 - from
Blog
Featured Articles
"After years of discussion and debate, the sport has at long last approved the use of goal-line technology at all levels of the game...." (more)
July 6, 2012 - from
Wired
"While many deep-pocketed companies leap at the chance to become sponsors, the large television audience they will reach at this summer's Games in London starting July 27 skews older than the teens and 20-somethings whom marketers usually seek out...." (more)
July 2, 2012 - from
WSJ
"TV remains the preferred choice for viewing the major sporting event, but online and mobile are catching up as key delivery channels..." (more)
July 2, 2012 - from
eMarketer
"When publishers identify the tribes within their audience, they're better able to direct targeted content to them...." (more)
July 2, 2012 - from
Streaming Media
"Professional football, America's most popular and profitable sport, is preparing to tackle a glaring weakness: Stadiums are increasingly empty...." (more)
July 2, 2012 - from
WSJ